Description
The objective was to create a series of print ads for IKEA by incorporating paintings from famous artists or the Renaissance period, giving them a modern twist.
The design process seamlessly merges art with contemporary aesthetics, emphasizing the timeless appeal of IKEA's products. By presenting Renaissance figures happily interacting with IKEA furnishings, the print ads effectively showcase the brand's ability to bring joy and modern comfort into any home.
To preview the entire project: https://www.behance.net/gallery/195343889/Ikea-X-Renaissance
This student campaign titled 'Modern meets Masterpiece' was published in India in April, 2024. It was created for the brand: IKEA, by ad school: Viva Institute of Applied Art (Virar). This Design and Print media campaign contains 3 media assets. It was submitted 11 months ago.
Credits
Advertising school: Viva Institute of Applied Art, Virar
Art Director: Rishanki Gosalia
Copywriter: Rishanki Gosalia
