Beethoven on TikTok

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The classical orchestra, once the epitome of cultural entertainment, struggles to keep up with and grab the attention of younger crowds. But back in the day, classical composers were nothing short of superstars and trendsetters. Now, thanks to AI, we've brought new life to their timeless works by presenting artists in a fresh and contemporary light, creating a believable likeness to a new generation of Aucklanders. Our series offered a reimagined look at the roles and celebrity status these legendary figures would take up if they were alive today, providing a modern and contemporary twist on the classical.

This professional campaign titled 'Modern Classics' was published in New Zealand in December, 2022. It was created for the brand: Auckland Philharmonia Orchestra, by ad agency: Stanley St. This Print medium campaign is related to the Music industry and contains 3 media assets. It was submitted 7 months ago by Marcelo Dario.


Executive Creative Director: Brad Collett
Creative Director: Martin Brown
Art Director: Marcelo Dario
Copywriter: Slade MacDonald
Account Director: Adam Brami
Managing Partner: James McHoull
Account manager: Océon Grady
Design Director: Sam Ashby


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