For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. After average results throughout the season and with the year's most important game approaching, historical Tunisian team, C.S Hammam-Lif needed the support of their fans. To reconnect the fans with the Club, we allowed supporters to cheer for their team without being in the stadium. With a downloadable mobile application that connects every fan to 40 giant speakers placed inside the stadium during the game: The 12th Man app.The app enables fans to support their team inside the stadium while watching the game live on TV.
A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing... The more fans press on the icons, the louder the sound in the stadium.
This professional campaign titled 'Mobilizing The 12th Man' was published in Tunisia in July, 2013. It was created for the brand: CS Hammam-Lif, by ad agency: Ogilvy. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Memac Ogilvy Label / OgilvyAction, Tunisia
Executive Creative Director: Nicolas Courant
Conceptualizer: Mehdi Lamloum
Copywriter: Sascha Kuntze
Graphic Designers: Gerald Heraud, Leo Ehrlich, Alexandre Chaulet, Niv Banhiamad, Yosri Mimouna
Managing Director: Syrine Cherif
Business Director: Mouna Ben Hammouda
Agency Producers: Bedis Benamor, Ali Abdennadher, Zied Ben Zlaoui
Digital Development Company: Atelier 216
Managers: Mehdi Larguech, Med Habib Mesbah
Project Manager: Ghazi Triki
Sound Engineer: Mustapha Boussabat
Developer Engineers: Aref Ben Saad, Issam Babchia
Integration Developer: Bilel Saoudi
Graphic Designer: Ali Bhiri