Mobile Games are Going Big

Google Play Games allows users to play their favorite Android mobile games on their PCs, providing benefits including larger screens, enhanced graphics and gameplay, and improved controls and progress that syncs seamlessly across all devices. The two-pronged campaign, entitled “Mobile Games are Going Big,” brings awareness of the new experience to an audience who may be new to playing on mobile gaming emulators on PCs, leaning into the fun that can come with making the journey to PC with Google Play Games.

The product launch campaign targets loyal gamers by showcasing an iconic squad of wildly different and beloved characters working together to venture across a player’s room to reach a PC gaming station. The surprising IP mashup includes Gingerbrave from Cookie Run: Kingdom, Rose Knight and Frostwing from Lords Mobile: Kingdom Wars, and Wind Panda Warrior from Summoners War: Chronicles, all characters from mobile megahits with hundreds of millions of downloads.

Omelet worked with Oscar-nominated director collective Illogic to bring the spots to life with feature film-quality animation, as well as with Human Worldwide to craft an original track with lyrics that underscore the campaign messaging.

The campaign goes live Wednesday, July 5th, across CTV (streaming), digital, and social, marking the latest work out of Omelet gaming division Cheat Code and the agency’s second collaboration with Google Play. The first, “Battle at Home Screen for Diablo Immortal,” has been shortlisted by ADC, One Show, AICP, and Shots.