Google Play

Celebrity Home Tour

Agency: Omelet


Google Play Games allows users to play their favorite Android mobile games on their PCs, providing benefits including larger screens, enhanced graphics and gameplay, and improved controls and progress that syncs seamlessly across all devices. The two-pronged campaign, entitled “Mobile Games are Going Big,” brings awareness of the new experience to an audience who may be new to playing on mobile gaming emulators on PCs, leaning into the fun that can come with making the journey to PC with Google Play Games.

Targeting players who love casual puzzle games and featuring popular actress and social media personality Caitlin Reilly and directed by The Office and Silicon Valley alum Zach Woods, the campaign, consisting of a two-minute and two 30-second spots, highlights three popular Playrix titles: Homescapes, Gardenscapes, and Township via a “celebrity home tour.” Fans think Caitlin plans to take them on a tour of her new coastal mansion, but quickly learn she’s way more excited to show off the homes, gardens, and towns she’s been building since her mobile games landed on PC through Google Play Games.

This professional campaign titled 'Celebrity Home Tour' was published in United States in July, 2023. It was created for the brand: Google Play, by ad agency: Omelet. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 3 months ago.


Playrix Campaign
Brand: Google Play
Agency: Omelet
Production: Imposter
Director: Zach Woods
Editorial: Cut and Run
Music & Audio: Barking Owl
Talent: Caitlin Reilly

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