We've developed a new TVC for the leading Tunisian brand in sanitary towels, pretty unusual for the category in a very conservative market (Arabic country). The idea addresses a specific and explicit message to women (to show a sanitary napkin on television was a first in Tunisia) while giving men the means to pass the time that the commercial is on by watching images specially tailored towards them such as scenes from action movies, football matches or auto stunts. A simple idea to reunite men and women around a topic which had divided them for ages.
This professional campaign titled 'Mixed Screen spot' was published in Tunisia in May, 2013. It was created for the brand: Miss Lilas, by ad agency: BBDO. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: 3SG BBDO, Tunisia