ADVERTISING

LCBO

Mix & Match, Fruit beer, Dinner date, British Ales

Agency: GJP

Description

One of the unique selling points of buying beer at the LCBO is that you can buy single cans and bottles, rather than committing to an entire six pack. And thus, the concept of 'picking up' singles was born.

This professional campaign titled 'Mix & Match, Fruit beer, Dinner date, British Ales' was published in Canada in November, 2009. It was created for the brand: LCBO, by ad agency: GJP. This Audio medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 13 years ago.

Credits

Ad Agency: GJP Advertising & Design, Toronto, Canada
Creative Director: Lisa Greenberg
Copywriters: Lino DiNallo, Craig Burt
Client Services: Hannah Riding, Sarah Hayden
Agency Producer: Allana Lytle
Production House: Pirate Radio
Director: Tom Goudie
Producer: Tyna Maerzke

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