The LCBO – a relatively conservative, government agency – wanted to run an ad in Toronto’s annual pride guide. When they reviewed the concepts internally, gay and lesbian staff immediately gravitated to the cheekiest concept.
This professional campaign titled 'Happy Pride' was published in Canada in June, 2010. It was created for the brand: LCBO, by ad agency: GJP. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: GJP Advertising & Design, Toronto, Canada
Creative Director: Alan Gee
Art Director: Lisa McCoy
Copywriter: Lino DiNallo
Production Artist: Patrick Conway