Stella Artois

Missing Chalices

Agency: DAVID New York


After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices."

Every year, thousands of Stella Artois Chalices go missing from bars. While most brands would find this "unacceptable," Stella Artois considers the borrowing of a Chalice "understandable" and sees it as proof of the brand’s value to consumers. That’s why Stella chooses to celebrate this unique and distinctive asset in a new campaign.

"Missing Chalices," created by DAVID New York, includes print ads, radio spots, and a film. The print ads and film authentically portray Chalices finding new homes in domestic settings, celebrating a behavior that, while unacceptable, is understandable.

The three radio spots created for the campaign draw inspiration from heist movie music and dialogues, imagining conversations between bar-goers planning Chalice robberies.

"We aimed to showcase Stella Artois' worth and put its Chalice in the spotlight with real consumer behavior that will resonate globally," says Andre Toledo, CCO at DAVID New York.

The campaign is already underway in Chile.

This professional campaign titled 'Missing Chalices' was published in United States in April, 2024. It was created for the brand: Stella Artois, by ad agency: DAVID New York. This Audio, Film, and Integrated media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 1 month ago.


Agency: DAVID New York
Campaign: Missing Chalices
Client: Stella Artois
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Chief Creative Officer: André Toledo
Creative Director: Linus Oura, Sébastien Rouvière
Associate Creative Director: Guilherme Pinheiro
Managing Director: Luiza Prata Carvalho
Account Director: Mandy Boddy
Head of Production: Brenda Morrison Fell
Senior Producer: Este Najera
Associate Producer: Sophie Fried
Business Affairs Director: Barbara Karalis
Business Affairs Manager: Catalina Pena
Global PR Director: Sandra Azedo

Client: ABInBev (Stella Artois)
Global VP Premium Co: Richard Oppy
Global VP Stella Artois: Tim Ovadia
Global Marketing Director: Andre Amaral
Premium Brands Manager: Camila Plass
Marketing Director: Lina Maria Aguirre
Marketing Brand Manager: Diego Soffia

Santeria (Production Company
Director: Rafa Damy
Creative Director: Felipe Luchi
Head of Production: Paty Silveira
Line producer: Vitor L. Meyer
Producer: Hellen Gazetta
Cauê da Silva Pereira: First Assistant Director

Pickle Music
ECD: Alexis Estiz
Managing Director: James Zavaleta
Producer: Matt Kerr
Associate Producer: Carolina Lage
Composer/Engineer: Dario Calequi


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