Durga is Missing
Description
Goddess Durga symbolises immense power and strength, embodying the
essence of womanhood. In today's world, taking control of one's financial decisions is a critical aspect of this power. However, a 2023 survey by IndiaLends revealed that 67% of working women in India still rely on men for financial decisions.
This dependence diminishes the "Durga" within them, leaving their power unclaimed. To raise awareness of this imbalance, JRK has adopted the theme "Durga Is Missing." Using the format of a missing poster, this campaign aims to evoke a sense of absence, highlighting the loss of power when women do not have control over their financial decisions.
This professional campaign titled 'Missing' was published in India in October, 2024. It was created for the brand: JRK Group, by ad agency: Monkey Wrench. This Digital medium campaign is related to the Finance, Insurance, and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago by Dey: Sudip of Monkey Wrench.
Credits
Agency: Monkey Wrench Communications, Kolkata
Client: JRK Group (Financial Services)
Creative Head: Sudip Dey
Creative Director (Copy): Madhura Chakravarty
Copywriter: Purnata Chowdhury
Visualiser: Satadru Dhar
Social Media Manager: Priyadarshini Sarkar
