As part of the introduction of the 2014 FIAT 500 range, with its new palette of colours including the fashionable 'Smooth Mint’ FIAT 500 Cult, to further strengthen the brand’s ties to fashion, Metro London has run its first ever ad with scented ink in association with FIAT. The campaign is targeting young, fashion-conscious drivers by promoting the new colours and reinforcing the FIAT brand as fashionable car icon during the biggest event in the fashion calendar, London Fashion Week and London Fashion Weekend.
On Thursday 18 September the newspaper ran two full page advertisements under the headline ‘Eau de New Car’ with a call-out on the front page encouraging people to experience the pages through touch, thereby releasing a refreshing, minty scent.
This professional campaign titled 'Minty fresh' was published in United Kingdom in September, 2014. It was created for the brand: FIAT, by ad agency: Maxus. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 9 years ago.
Advertising Agency: Maxus UK