Following the success of the initiative developed in collaboration with Warner Bros. Pictures and Mattel — the largest toy manufacturer and owner of the Barbie™ brand — Burger King® now introduces another innovation. Inspired by its classic paper crowns available at their outlets (subject to availability), the Mini Crown arrives as an accessory to enhance the look and style of dolls, much like the world's most fashionable doll.
The new Mini Crown was announced following the BK Barbie™ Combo (Pink Burger + Ken's Fries + Barbie™ Shake) in a limited edition, and the thematic store inspired by the pink universe, with exclusive immersive experiences and an entirely pink facade reminiscent of the iconic Barbie Dreamhouse™.
The Mini Crown can be purchased at Burger King's Pink Store, in São Paulo. This novelty will be sold exclusively at the location, with stock available based on availability.
This professional campaign titled 'Mini Crown Toy Accessory' was published in Brazil in August, 2023. It was created for the brand: Burger King Brazil, by ad agencies: DAVID Bogota and DAVID São Paulo. This Experiential medium campaign is related to the Food and Movies industries and contains 8 media assets. It was submitted 4 months ago.
Agencies: DAVID São Paulo and DAVID Bogotá
Campaign: Barbie – The Movie
Client: Burger King Brazil
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
CCO Bogotá: Carlos Camacho
ECD: Edgard Gianesi, Renata Leão
Creative Director: Fabrício Pretto, Rogério Chaves
Art Director: Felipe Revite, Juan Rivadeneira
Copywriter: Filippe Rosado, Sebastian Suarez
Account: Tom Gil, Cacá Franklin, Malu Figueiredo, Laís Barbara
Production: Fernanda Peixoto, Samuel Silva, Victor Folha, Ava Silva
Planning: Carolina Silva, Daniela Altenfelder, Barbara Pires
Media: Marcia Mendonça, Karina Takara, Jefferson Souza, Brenda Cunha, Yuri Bohn, Fabiana Rentes
Innovation and Tech: Toni Ferreira
Social Media: Maike Maio, Marcelo Reis, Ully Correa, Bruno Portela
Data Intelligence: Mailson Dutra, Ana Veiga, Bruno Moura
Global PR Director: Sandra Azedo
Client Approval: Ariel Grunkraut, Juliana Cury, Pedro Laguárdia, Larissa Zanardi, Aymê Alves