Description
2024 Clio Health Bronze Award Winner.
This professional campaign titled 'Minds Eye ' was published in United States in January, 2024. It was created for the brand: MND Association, by ad agency: Area 23. This Film medium campaign is related to the Electronics, Technology and Health industries and contains 3 media assets. It was submitted over 1 year ago.
Credits
Agency Network: IPG Health, New York
Advertising Agency: Area 23, an IPG Health Company, New York
Holding Company: IPG, New York
Advertiser / Brand: Amylyx Pharmaceuticals, London
Non-Profit: MND Association, London
Production Company: Rattling Stick, London
Post-Production Company: Edit1, New York
Assistive Technology: Smartbox, Malvern
Key Personnel
Agency Leadership
Chief Creative Officer: Tim Hawkey, Area 23, an IPG Health Company
EVP, Global Creative Partner: Danilo Boer, FCB
Creative Team
Creative Directors:
Andy Gerchak, Area 23, an IPG Health Company
Bruno Guimaraes, Area 23, an IPG Health Company
Jason Graff, Area 23, an IPG Health Company
David Adler, Area 23, an IPG Health Company
Diego Torgo, Area 23, an IPG Health Company
Leo Arcoverde, Area 23, an IPG Health Company
Art Directors:
Evan Schmidt, Area 23, an IPG Health Company
Renan Bulgari, Area 23, an IPG Health Company
Copywriter: Austin Sabattis, Area 23, an IPG Health Company
Production Team
Integrated Producers:
Olga Ferrante, Area 23, an IPG Health Company
Paul Blake, Area 23, an IPG Health Company
Broadcast Producers:
Rainbow Partridge, Area 23, an IPG Health Company
Chinkara Singh, Area 23, an IPG Health Company
Jessica Haselkorn, Area 23, an IPG Health Company
Jihane Ghostine, Area 23, an IPG Health Company
Technology Team
Director of Technology:
Aaron Stack, Area 23, an IPG Health Company
Bill Hanff, Area 23, an IPG Health Company
Prompt Engineer: Peter Zsabo, Promptomania
Collaborators
Director of Care Improvement: Nick Goldup, MND Association
Speech Language Therapist: Richard Cave, MND Association
Think Tank Coordinator: Claire Long, MND Association
Production Company Team (Rattling Stick)
Director: Austen Humphries
Executive Producer: Kelly Spacey
Director of Photography: Jim Jolliffe
Post-Production Team (Edit1)
Editor: Kevin Matuszewski
Animator: Erica Jaffin
This collaboration highlights a multi-faceted team delivering innovative solutions for Amylyx Pharmaceuticals while leveraging the expertise of the MND Association and cutting-edge production and technology partners.
