ADVERTISING

Play-Doh

Million Toys

Agency: DDB

Play-Doh / School Bus

Play-Doh / Tank

Play-Doh / Submarine

Description

This campaign focuses on the diversity of Play-Doh toys out there. After all, the modelling compound can be shaped into whatever a child -- or even adult -- would like it to be. In this case, the Play-Doh Toys campaign challenges people to make a school bus, tank or submarine. These vehicles correlate with the specific colors chosen as well.

Conceived and executed by DDB, an ad agency based in Medellín, Colombia, the Play-Doh Toys campaign was art directed by Michael Villafañe and Jonathan Ramirez with creative direction by Daniel Calle and Marco Antonio Muñoz. It focuses on the idea of possibilities as well as the lack of need for other traditional playthings. Consumers will appreciate the versatility of such a product as well as the simple campaign that promotes this trait.

This professional campaign titled 'Million Toys' was published in Colombia in May, 2018. It was created for the brand: Play-Doh, by ad agency: DDB. This Ambient medium campaign is related to the Toys industry and contains 3 media assets. It was submitted about 1 year ago.

Credits

Advertising Agency: DDB, Colombia
Creatives Directors: Marco Antonio Muñoz, Daniel Calle
Art Director: Michael Villafane, Jonathan Ramirez
Copywriter: Juan Carlos Castano

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