Description
Unique Benefit: Individuals who identify as LGBTQ+ are especially susceptible to suicidal thoughts or actions.
Reason to Believe: LGBTQ+ young people are 4 times more likely to attempt suicide, and suicide remains the 2nd leading cause of death among all young people in the U.S.
Insight: LGBTQ+ individuals without strong social support are more likely to attempt suicide than those with support
Big Idea: Lack of social support can be lethal.
This professional campaign titled 'Breaking Point ' was published in United States in April, 2023. It was created for the brand: The Trevor Project, by ad agency: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Other industry and contains 1 media asset. It was submitted 11 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Olivia Valcourt
Copywriter: Olivia Valcourt
Instructor: Mel White
