Description
IShowSpeed and Dr. Squatch have teamed up for SPEEDRUN: Million Dollar Mission, a nine-week campaign offering fans the chance to win a share of a $1 million prize pool. Running from August 31 through October 31 across the U.S., Canada, the UK and Australia, the campaign features 25 challenges inspired by IShowSpeed’s unpredictable personality, with Walmart locations and select retail partners serving as participation hubs.
The challenges are designed to be deliberately ridiculous, asking fans to complete tasks such as racing strangers, performing strange public stunts or even barking at a Dr. Squatch display in a store. Participants must film their attempts and post them to TikTok, Instagram or YouTube while tagging Dr. Squatch to qualify.
Fans can also hunt for special briefcases containing prizes worth up to $50,000 in cash, with clues released throughout the campaign. Another $250,000 is being distributed through 25 $10,000 scratchers included in specially marked IShowSpeed Loot Box Bundles on TikTok Shop, while fans can also request a scratcher for free through the campaign website.
The campaign will conclude with a final hunt worth another $250,000, although the details have yet to be revealed. Rather than relying on a traditional sweepstakes, SPEEDRUN turns the giveaway into a chaotic combination of social challenges, scavenger hunts and real-world participation, giving IShowSpeed’s fans plenty of opportunities to compete, create content and potentially win big.
This professional campaign titled 'Million Dollar Mission' was published in Australia, United Kingdom, and United States in September, 2026. It was created for the brand: Dr. Squatch, by ad agency: MSCHF. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 6 minutes ago.
