Description
The campaign reinterprets the classic eye chart as a metaphor that communicates the product’s main benefit: glasses through which you can listen to music. As the lines descend and become smaller, the viewer discovers fragments of recognizable lyrics —“Debí tirar más fotos,” “I Was Made for Lovin’ You,” and “Please Please Please”— that can only be perceived through close attention. With a minimal composition, black typography on a white background, and the subtle presence of Xiaomi’s Mijia Smart Audio Glasses.
This professional campaign titled 'Mijia Smart Audio Glasses' was published in Colombia in March, 2026. It was created for the brand: XiaoMi, by ad agency: Publicis, Digitas. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted 1 day ago.
Credits
Advertising Agency: Digitas Colombia
CCO: Jonathan Quimbay
Creative Directors: David Gutierrez y Fernando Hernández
Art Director: Laura Rodriguez
Copywriter: Felipe Gonzalez
