Walk On

Agencies: Ogilvy Nice Shirt Films Balance


Director Sune Sorensen and agency Ogilvy releases a uniqely different spot about a robot’s journey from its first step to the unknown - produced by Nice Shirt, London and Balance, Beijing.

On a remote desert road, tucked away in the deepest Mongolian wastelands, a robot springs to life and must figure out how to move forward - one small step at a time. Meanwhile, even the simplest of tasks appear almost insurmountable for the little fighter, who falls not once or twice but over and over again - each time learning a little more. Ultimately, with one single purpose. He must walk on.

This professional campaign titled 'Walk On' was published in China and United Kingdom in December, 2022. It was created for the brand: XiaoMi, by ad agencies: Balance, Nice Shirt Films, and Ogilvy. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago.


Sune Sorensen
Represented by JSA and AgentZoo
London: Nice Shirt Films
LA & NY: Hey Baby Films
Paris: Bandits Productions
Berlin & Hamburg: Markenfilm
Canada: Circle Productions
Asia: JSA, Nice Shirt, Markenfilm Asia.
Latin America: JSA.

Shiwei, Wang - Chief Branding Officer
Jialing, Lv - Senior Creative
Nan, Su - Senior Creative
Ying, Wang - Project Manager

Ogilvy, Beijing
Teonghoe, Teng - Executive Creative Director
Kim, Yi - Group Creative Director
Lily, Wang - Senior Art Director
Jason, Wang - Senior Account Manager
Production House, London
Nice Shirt Films
MD & Executive Producer - Richard Martin

Production House, Beijing
Henry Xiao - Executive Producer
Lynn Wong - Producer
Adam Huang - DOP
Lei Cao - 1st AD
CG & Online
Digital Domain

Patrick Firmansyah - VFX & Flame Artist
Allegra David - VFX & Flame Artist
Grading House
Raised By Wolves
Vic Parker - Colorist

Xiaomi Robot Prototype 1.0.2
Xiaomi Robot Prototype 1.0.1

Editing House
Gary Forrester - Editor

Yicheng Xiao - Composer
Sound design

Sine Audio Post Production
Phil Bolland - Founding Partner / Lead Engineer


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