The Tears Foundation

#MeToo - Children Also Need to Be Heard, #MeToo

Agency: McCann


The #metoo movement is one of the most important in our time, with more than 250,000 mentions daily and 242,556,572,641 impressions so far. Casting a spotlight on sexual abuse and harassment had led to thousands and thousands of women coming forward. Men have responded in support and a dozen secondary hashtags have sprung up all over Social Media. Except, little children aren't on Social Media. They have no voice on Twitter or Facebook, and in a lot of countries, sexual abuse of children is more prevalent than with adults. They need to be heard. They deserve to have a voice. So we set out to help them join the conversation.

This professional campaign titled '#MeToo - Children Also Need to Be Heard, #MeToo' was published in South Africa in April, 2018. It was created for the brand: The Tears Foundation, by ad agency: McCann. This Print medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 6 years ago.


Advertising Agency: McCann Worldgroup, South Africa
Creative Directors: Michael Blore, Mike Muller, Hennie Stander
Art Directors: Bruce Murphy, Mike Muller
Copywriters: Eric Wittstock, Hennie Stander
Illustrator: Bruce Murphy
Account Manager: Carolyn White


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