The 50 Years of AMG chatbot was an innovative Facebook messenger bot that unlocks the 50 year AMG journey through a dynamic narrative. It was the first ever messenger chatbot in the automobile industry to create a personalized video for the user with their name in it! Besides this, users could experience AMG via engine sounds and walk through the rich 50 year history of AMG. Users can interact with the messenger chatbot here - https://m.me/50YearsOfAMGChatbot or can search for "50 Years of AMG Chatbot" in messenger to experience this and create their own personalized video! [Optimized for Messenger, will not work on Messenger Lite.]
This was built by alivenow, an independent technology centric digital agency with partners in 15 countries and working with over 200 brands globally.
This professional campaign titled 'Mercedes-Benz Facebook Messenger Chatbot for 50 Years of AMG' was published in India in May, 2017. It was created for the brand: Mercedes, by ad agency: AliveNow. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: AliveNow, India
Creative Director: Mohammad Faiz Ali
Art Director / Illustrator: Anish Joy
Copywriter: Shishir Mahendrakar
Additional Credits: Jahnavi Duvvuri, Raghvendra Singh, Kundan Bharadwaj