Mera Desh, Meri Zimmedari (My country, my responsibility)
Description
Mera Desh, Meri Zimmedari: A Child’s Lesson in Responsibility
In a world where we walk past litter without a second thought, a 6-year-old girl did something different and set an example for an entire nation. While we ignore the waste we create, only 1% of India’s population—waste pickers—shoulders the burden for 1.4 billion people, sacrificing their health and dignity. Their average lifespan is just 39 years, a heartbreaking consequence of our collective indifference.
Recykal’s film, Mera Desh, Meri Zimmedari, is more than a campaign—it’s a wake-up call. It urges us to move beyond expectations and embrace action. The message is clear: change begins with us. It’s time to stop looking away and start taking responsibility.
This professional campaign titled 'Mera Desh, Meri Zimmedari (My country, my responsibility)' was published in India in March, 2025. It was created for the brand: Recykal , . This Film medium campaign is related to the Education, Health, and Public Interest industries and contains 1 media asset. It was submitted 8 months ago.
Credits
Brand: recykal
Director marketing: Chetan Baregar
AGM, brand: Sourya Bhattacharjee
Asst. manager: Alokesh Sinha
Production Company: GOD Mumbai, India
Writer, director: Pranav Harihar Sharma
Music: Hanif Shaikh