ADVERTISING

Meow Mix

Meow ReMix

Agency: Publicis

Description

Meow Mix®, the brand cats still ask for by name, is reimagining their iconic, addictive jingle with a twist for today’s music and cat fans. This week, a new feline-focused broadcast video introduces the legacy jingle in a modern remix. The soulful R&B version introduces us to Chanteuse ‘Luna’, who in true Diva-style even has a litter box full of diamonds.
The ‘Meow ReMix’ music tracks also feature the Country version, ‘Heart & Paws’, the Latin version ‘Gatocito’ and the Metal mix, ‘Endless Hiss.’ All four music tracks will be available on meowmix.com, Spotify and YouTube, and are sure to have a whole new generation of fans meowing along.

This professional campaign titled 'Meow ReMix' was published in United States in November, 2019. It was created for the brand: Meow Mix, by ad agency: Publicis. This Integrated medium campaign is related to the Pets industry and contains 5 media assets. It was submitted almost 3 years ago.

Credits

Advertising Agency: PSOne
Chief Creative Officer: Andy Bird
Executive Creative Director: Jason Gorman
Associate Creative Director, Art: Shaun Bruce
Associate Creative Director, Copy: Tim Wassler
EVP, Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Producer: Rachel Tierney
Music Producer: Rachel Rauch
Group Account Director: Gina Leone
Account Supervisor: Rebecca Harris
Production Company: Supply&Demand
Director: Joseph Kahn
Director of Photography: David Weldon Jr
Executive Producers: Nathan de la Rionda, Tim Case, Jeff Scruton
Producer: Ron Mohrhoff
Editorial: Cosmo Street
Editor: Chancler Haynes
Assistant Editor: Kyle Moriarty
Executive Producer: Maura Woodward
Senior Producer: Paolo Solarte
VFX: GloriaFX
Executive VFX Producer / VFX Supervisor: Sergii Mashevskyi
2D Department: Marina Fedorova
3D Supervisor: Viktor Bohdan
3D Artists: Evhenii Volodchenkov, Aleksei Yvanenko, Aleksandr Kolisnichenko, Dmitryi Kolot, Eduard Martynov, Andrei Nezolenko, Vytalyi Rohachynskyi, Aleksei Sliusar, Serhei Churykov, Nastia Sheremeteva
VFX Supervisor: Oleh Hrubyi
Compositing Artists: Edhar Beimo, Oleh Bohovenko, Olha Eremenok, Elina Kazymahomedova, Tatiana Kliuchyk, Karina Kuzmickaya, Arsen Lytvynenko, Arsenyi Parkhomenko, Aleksei Proskurov, Anna Rybakova, Alena Sydorova, Dmytryi Fedoseenkov
Color: Company 3
Colorist: Tom Poole
Color Producer: Alexandra Lubrano
Audio: Harbor Picture Company
Audio Mixer: Steve Perski
Producer: Cammie Mcgarry
MUSIC: Human
Executive Producer: James Wells
Country/R&B Creative Lead: Justin Hori
Country ReMix Composer: Jonathan Hubbell
R&B and Latin ReMix Composer: Ed Dunne
Metal/Latin Creative Lead: Matthew O’Malley
Metal Remix Composers: James Leibow, James Dean Wells

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