MEO CHRISTMAS
Agency: Dentsu Creative
Description
A Christmas campaign with a universal cause. A cause that we all already feel in one way or another in our daily lives.
The world has a communication problem. Thanks to technology, it has never been so easy to get in touch with other people. But still, we have never been so closed when it comes to our own opinions.
Everything is offensive, everything is polarising. From racial issues to religion, from politics to football. There is no empathy for new ideas
In our film, two iconic movements serve as a satire on our society today. But Christmas is the perfect time to become more human. And if there is one quality that makes us human, it is the ability to open our hearts to other ways of thinking.
With an arrangement based on the soundtrack composed over 100 years ago by Ukrainian composer Mykola Leontovych, MEO stands on the side of freedom of expression. A fundamental value of all of us.
HO HO HO or NO NO NO. May our right to differences never make a difference.
This professional campaign titled 'MEO CHRISTMAS ' was published in Portugal in December, 2022. It was created by ad agency: Dentsu Creative. This Film medium campaign is related to the Other industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
CREDITS
Agency – Dentsu Creative Portugal
CEO – Tomás Froes
CCO – Lourenço Thomaz
Executive Creative Director – Ivo Purvis
Strategy– Patrick Stilwell
Art Director – João Mescas
Copy – Diogo Stilwell
Account director – Carla Vidal Marques
Account – Rita Morgado
Producer – Martim Lemos
Production -Banche Filmes
Direct by – Pedro Varela
