Big words: Spoiled, whiny, brat, crabby, crybaby. When unattended, autism has many names. Help CAPITI with 0.5% of your taxes. Help children's mental health.
Big words: Sloppy, unfocused, sluggard, lazy, distracted. When unattended, ADHD has many names. Help CAPITI with 0.5% of your taxes. Help children's mental health.
Big words: Slow, limited, distracted, detached, lazy. When unattended, dyslexia has many names. Help CAPITI with 0.5% of your taxes. Help children's mental health.
Description
One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions. Coupled with the unpredictable nature of children's behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children's mental health.
To shed light on this pressing issue, we produced three short films, each focusing on some of the most common mental health conditions supported by CAPITI (autism, ADHD and dyslexia). Our aim is to raise awareness and encourage people to donate 0.5% of their IRS without any additional cost (a possibility within the Portuguese IRS system).
This professional campaign titled 'Mental Health Can Have Many Names' was published in Portugal in April, 2023. It was created for the brand: CAPITI, by ad agency: Uzina. This Content, Film, and Print media campaign is related to the Health and Public Interest industries and contains 6 media assets. It was submitted about 1 year ago by Copywriter: Francisco Roque do Vale of Uzina.
Credits
Agency: Uzina
CEO: António Roquette
Executive Creative Director: Susana Albuquerque
Creative Director: Andreia Ribeiro
Art Director: Mariana Trindade
Copywriter: Francisco Roque do Vale
Accounts: Carolina Pinheiro, Maria Melo Costa
Strategy: Rita Martins, João Maria França Martins
Production/Agency: Virgínia Palma, Bella Duarte
Social Media: Cátia Matias, Sofia Perry Almeida
Production Company: PLAYGROUND
Film Director: Ana Correia aka Peperan
Director of Photography: Tomás Brice
1st Assistant Director: Guilherme Pinto
Executive Producer: João Abreu
Production Manager: Manuel Saalfeld
Production Coordinator: Inês Araújo
1st Camera Assistant: Filipe Pantana
2nd Camera Assistant: Daniel Ferreira
Steadicam: Emanuel “Manu” Garcia
Sound Director: Cyril Santos
Set Designer: Marta Cruz
Assistant Set Designer: Cátia Cardoso & André Oliveira
Wardrobe: Marta Lobo
Assistant Wardrobe: Inês Lopes
Make-up & Hair: Susana Correia
Chief Electrician: Daniel Nicolau
Electrician: Carlos Trindade & Ricardo Giglio
Photographer: Filipe Neto
Photography Producer: Sandra Mendes
Post-production Coordinator: Nuno Lobo
Image Post-production: Light Film
Editing: Cláudia Silvestre
Color Correction: Paulo Inês
Sound Studio: Mute Sound
Voiceover Artists: Isabel Abreu and Érika Oliveira
BTS Photo: Rafael Azevedo
Acknowledgements: Planar, STP Audiovisuais, PG Photographicas, Colégio “O nosso jardim”
