This campaign was a huge success for Healthians, because after releasing this campaign brand search and brand awareness crossed the saturation point and became the talking point for them. The positive word of mouth impacted the overall following for the brand, making mothers reach out and try the service.
This professional campaign titled 'Menstrual Health in India is Driven By Myths and Misinformation' was published in India in April, 2018. It was created for the brand: Healthians, by ad agency: Bang In The Middle. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted about 4 years ago.
Advertising Agency: Bang In The Middle, Gurgaon, India
Creative Director: Paulomi Dey
Art Director: Judge Bush
Copywriter: Prabal Gaur
Illustrators: Paulomi Dey, Judge Bush