Men's Tailoring Fall 2020

Men in suits in the lounge in a Californian home: presenting A$AP Rocky, Iggy Pop and Tyler, The Creator in the new Gucci Tailoring campaign.

Rock stars at home inspires the images and video featuring the artists with their pets, including Iggy Pop’s parrot Biggy Pop and a blue hyacinth macaw. They are seen together at the kitchen table with a pot of spaghetti, and in the lounge in the afternoon sunlight, wearing new Gucci Tailoring tailoring looks including double-breasted suits, and fabrics featuring jacquard House logos designed by Alessandro Michele—creative director of the campaign together with photography by Harmony Korine and art direction by Christopher Simmonds.

“A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar.” — Alessandro Michele