Description
White Ribbon’s latest campaign tackles gender stereotypes by asking why only women receive flowers, creating an accessible entry point to engage men in conversations about gender equity. Featuring diverse voices, including CFL All-Star Chris Van Zeyl, the campaign launched on social media and concluded with a Watch Party to foster open discussion.
This professional campaign titled 'Men Don't Want Flowers' was published in Canada in November, 2024. It was created for the brand: White Ribbon, by ad agency: Candybox. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 2 months ago.
Credits
Advertising Agency: Candybox
Client: White Ribbon
Production Company: Candybox
Director / Editor / Colourist: Aaron Robson
Director of Photography: Joel Powley
Social Media Manager: Vanessa Janakijevski-Rebelo
Executive Creative Director / AD / CW: Craig Markou
Candybox COO: Derek Joynt
Candybox CEO: Darrell Keezer
Program Manager: Zoey James
Community Engagement Manager: Adjei Scott
Director of Marketing and Communications: David Garson
White Ribbon CEO: Humberto Carolo
