Ideal Ice Cream

Melting is not cool.

Agency: Alter Marketing

One's a delicious treat, the other's a chilling reality. Let's keep our ice cream cones full and our glaciers healthy. #WED2024


Inspired by the concept that both ice cream and ice caps melting are alarming, we sought to create a simple yet impactful message for World Environment Day 2024. Emphasizing the importance of preserving our environment, aligning with this year's theme, #GenerationRestoration.

Just as we want to keep our ice cream cones full, we must also strive to keep our glaciers and natural resources intact and thriving. This message reminds us of our responsibility to the environment and encourages collective action towards restoration and preservation. #WED2024

This professional campaign titled 'Melting is not cool.' was published in India in June, 2024. It was created for the brand: Ideal Ice Cream, by ad agency: Alter Marketing. This Design and Digital media campaign is related to the Food and Public Interest industries and contains 1 media asset. It was submitted about 1 month ago.


Advertising Agency: Alter Marketing Solutions Pvt. Ltd.
Graphic Designer: Vivek KM
Creative Director: Disha Gloria Prabhu
Copywriter: Donna Sharon Dsouza
Account Manager: Karthik A


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