Description
The QR codes that built community inroads - How we built back trust within the mining community using technology.
We built a QR code platform that instantly turned images into fully scannable QR codes that lead users to sign up on on the community platform called 'REA CONNECTA' (WhatsApp).
Here’s where it gets amazing: QR codes displayed the faces of community leaders, elders and those with influence within the communities, which naturally attracted members to scan these QR codes.
We encouraged the community to MEET THE FACE THAT MAKES A DIFFERENCE.
Through traditional media channels as well as digital, hundreds of faces became QR codes in different mining communities across South Africa.
This professional campaign titled 'Meet the Face that Makes a Difference' was published in South Africa in September, 2023. It was created for the brand: Anglo American, by ad agency: Guerilla. This 360°, Experiential, and Print media campaign is related to the Other industry and contains 5 media assets. It was submitted about 2 months ago by Founder: Cam Naidoo of Guerilla Africa.
Credits
Advertising Agency: Guerilla, Cape Town
Executive Creative Director: Cam Naidoo
Creative Director: Thando Mtunzi
Managing Director: Leasha Naidoo
Head of Ops: Cindy Anson
Tech Agency: Foxtrot Innovation Company
