ADVERTISING

SPCA Mini

Meet Porter

Agency: FCB

Description

New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding “yes.” The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks.

This professional campaign titled 'Meet Porter' was published in New Zealand in December, 2012. It was created for the brands: Mini and SPCA, by ad agency: FCB. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Creatives: Matt Williams, Peter Vegas

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.