Hachette Lady Gaga

Meat displays

Agency: US


To launch Lady Gaga’s biography ‘Just Dance’ we played off the notorious meat dress she wore to the 2010 MTV Video Music Awards. Plastic tags with advertising for the book were placed into the meat in display windows of butchers.

This professional campaign titled 'Meat displays' was published in Australia in December, 2010. It was created for the brands: Hachette and Lady Gaga, by ad agency: US. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Us, Sydney, Australia
Creative Director: Josh Moore
Art Director: Chloe Banicevic
Copywriter: Archana Murugaser


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