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Aajkaal

ME VERSUS ME

Agency: Genesis Advertising

Description

Aajkal, one of the most renowned Bengali Newspapers in West Bengal, hosted 'Khela Shamman' (translates: Sportsman Awards) to felicitate all the budding as well as the greatest sports persons of all time within the state. To promote this Award Ceremony, we came up with a campaign - ME VERSUS ME.

In the pursuit of greatness, the true battle lies not in defeating others, but in conquering oneself. This internal struggle, known as "Me Versus Me," is the ultimate test of character, determination, and self-improvement. It is a relentless fight that pushes individuals to surpass their own limits, transforming them into champions.

This artwork was used as Print Ad & OOH and was placed in every nook and corner of the City of Joy - Kolkata!

This professional campaign titled 'ME VERSUS ME' was published in India in April, 2023. It was created for the brand: Aajkaal, by ad agency: Genesis Advertising. This OOH Outdoor and Print media campaign is related to the Sports industry and contains 3 media assets. It was submitted 11 months ago by Senior Copywriter: Pallabi Ray Chaudhuri of Genesis Advertising.

Credits

Agency: Genesis Advertising Private Limited
Founder and MD: Ujjal Sinha
Creative Director: Partha Chowdhury
Senior Art Director: Subhajit Dey
Photography: Suman Mukhopadhyay
Senior Bangla Copy: Akash Chakrabarty
Senior English Copy: Mahasweta Chakraborty
Senior Account Director: Shreemoyee Chakraborty

Standard Charte...

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