ADVERTISING

Maze

Description

In this gigantic three-dimensional billboard measuring 7 x 5 metres, located directly in front of Schiphol Airport's main entrance, a small ball rolls from point A to B via the shortest route. At the end of its journey, the ball is transported via an invisible conveyor belt within the billboard back to the top to begin the same journey again, along the same route. Again and again; always the right way.The target audience is business travellers at Schiphol Airport, where 11 million people pass through each year.

This professional campaign titled 'Maze' was published on March 08, 2007. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 17 years ago.

Credits

Advertising Agency: Ogilvy, Amsterdam, Netherlands
Creative Director: Carl Le Blond
Copywriter: Edsard Schutte
Art Director: Jan-Willem Smits
Production: Armada Signs
Photo: Arno Bosma

Categories

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.