Poster 1
Poster 2
Poster 3
orange packaging juice
Lemon packaging juice
grapefruit packaging juice
Orange cake packaging
lemon cake packaging
grapefruit cake packaging
orange skincare packaging
lemon skincare packaging
grapefruit skincare packaging
Magazine Cover 1
Magazine Cover 2
Card game
T-shirt 1
T-shirt 2
T-shirt 3
Tote bag 1
Tote bag 2
Mugs
Cup mockup 1
Cups mockup 2
sock 1
Sock 2
Laptop sleeve
Notebook mockup
Cap mockup
Ticket 1
Ticket 2
Brochure
Phone cases
Coster 1
Coster 2
Coster 3
Sticker
Flyer front
Flyer back
Keychine 1
Keychine 2
Keychine 3
Booth 1
Booth 2
Booth 3
Reel Video
Booth 4
Booth 5
Booth 6
Description
Mazaza is Egypt’s first citrus festival, celebrating the importance of citrus farming and supporting local farmers. It blends citrus spirit with Egyptian culture through colorful visuals, folklore-inspired characters, and playful design.
The project includes full branding: logo, posters, packaging for juice, cake, and skincare, as well as giveaways like T-shirts and mugs. Three fruit characters—orange, lemon, and grapefruit—appear across the campaign, including a children’s magazine and a card game.
A standout element is the orange-shaped booth, symbolizing the fusion of design, tradition, and fun.
This student campaign titled 'Mazaza festival (مهرجان مزازة)' was published in Egypt in July, 2025. It was created for the brand: Festival Foods, by ad school: MSA University. This Design, Digital, and Experiential media campaign is related to the Food, Hospitality, Tourism, and Other industries and contains 48 media assets. It was submitted 5 months ago.
Credits
Advertising Agency (School): MSA University – Faculty of Arts & Design, Graphics and Media Arts Department, Cairo, Egypt
Production Company: Self-Produced / Graduation Project by Shereen Amr Ibrahim
Unit supervisor
Prof.Dr. Nagwa Aladawy Dr.Rania Ezzat
Ta.Menna Zakaria Ta. Yara Faisal Ta. Raneem Hesham
