Festival Foods’ associates just can’t help going above and beyond to deliver for guests, as a new campaign from Marcus Thomas artfully conveys. In the agency’s first work since winning the Wisconsin-based retailer’s business last November, the campaign – tagged “Happy to Help” – illustrates that Festival Foods associates are as helpful in their everyday lives as they are in store.
In Jogger, for instance, a Festival Foods associate out for a run takes a 3-mile detour to guide a driver to the post office. This dedication continues in store, as the associate walks a guest right to the item they need. Balloon Rescue features a Festival Foods associate running up a fire escape to retrieve a young girl’s rising balloon. We then see the same associate making another child’s day with a surprise free sample – a common gesture at Festival Foods.
“We did a lot of social listening and pored through guest feedback to understand how people viewed Festival Foods. It was clear to us that their helpful associates are truly a different kind,” said Stephanie Burris, executive creative director at Marcus Thomas. “Not only do they provide exceptional service, but they genuinely enjoy going out of their way to make their guests’ day.”
Knowing an enjoyable experience is a driver of grocery store selection, it was quickly clear that the best way to help Festival Foods communicate their unique and compelling point of difference was to show guest service in a fun and memorable manner.” The spots imagine what these extraordinarily kind and helpful individuals are like outside of the store as in Santa’s Helper, where an associate improvises an elf costume to fill in when she sees Santa needs an assist.
This professional campaign titled 'Happy to Help' was published in United States in November, 2023. It was created for the brand: Festival Foods, by ad agency: Marcus Thomas. This Integrated medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 20 days ago.
Agency: Marcus Thomas
Chief Creative Officer: Jamie Venorsky, Marcus Thomas
Executive Creative Director: Stephanie Burris, Marcus Thomas
Art Director: Doug Herberich, Marcus Thomas
Copywriter: Brandi Papania, Marcus Thomas
Producer: Jena Lesar, Marcus Thomas
Account Executive: Kara Gildone, Marcus Thomas
Production Company: Tessa Films
Director: Sam Macon, Tessa Films
Director of Photography: JP O’Rourke
Executive producer: Lisa Masseur, Tessa Films
Line Producer: Jackie Schroeder, Tessa Films
Editing House: Tessa Films
Editor: Steve Morrison
Post Producer: Reid Brody
Sound Design: Sam Fishkin
Audio Mix: Sam Fishkin
Radio Production: VoiceTrax West
Engineer: Andrew Feliciano
Mix: Andrew Feliciano