MAXELO CAKE | Packaging Design

Agency: MUSTA


MAXELLO Layered Cake is a cherished offering from the confectionery brand Maxello, a proud entity under the Koning ownership since its inception in 2018. This brand has earned acclaim for its top-tier product line, and the Layered Cake is a standout delight.

In order to stay relevant in the constantly evolving and highly competitive market, Koning embarked on a design journey for some of their products. This strategic move was aimed at establishing a cohesive message that resonates globally amidst the ever-expanding market.

MAXELLO Layered Cake has matured as a brand, maintaining a leading position, thanks to its steadfast adherence to clear and resonant values.
The fresh design endeavor is geared towards addressing the challenge of striking a balance between indulging in delightful taste while prioritizing health. We have crafted an appealing, vibrant, uncomplicated design that evokes a sense of dynamism—emphasizing that motion is synonymous with well-being, and health is integral to a fulfilling life.

MAXELLO epitomizes the natural and captivating essence of life, exuding an eye-catching allure that not only enriches experiences but also conveys a product that breaks free from convention, amplifying the brand's value in a visually impactful manner.

This professional campaign titled 'MAXELO CAKE | Packaging Design' was published in Egypt in August, 2023. It was created for the brand: MAXELLO, by ad agency: MUSTA. This Design and Print media campaign is related to the Confectionery, Snacks industry and contains 12 media assets. It was submitted 6 months ago by Art Director: Mustafa abdElnabi Ali of MUSTA.


Advertising Agency (School):MUSTA
Production Company: MAXELLO, CAIRO, EGYPT


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