Most corporate communications are generally pretty boring. We tried to make this traditional video much more interesting and surprising. Our insight was that everyone skips or fast forwards.... even if you're Maurice Lévy. So we asked him to interpret all the YouTUBE player functionality.
Skip - he shuffles through his notes to find where you want to go
Pause - he takes a break (changes the voicemail for Publicis Groupe, polishes a few Cannes Lions, plays Pacman and has a cup of tea)
Full Screen - zoom out to get a peek at the director and the crew
Volume - there are 4 different speeches (shouting, normal, whisper, and even Bob Dylan style Mute)
Video Quality - we changed the quality of the objects and decor in his office
This professional campaign titled 'Maurice Lévy's end of year greeting video' was published in France in December, 2012. It was created for the brand: Publicis, by ad agency: Digitas. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Digitas, France
Chief Creative Officer: Bridget Jung
Creative Director: Nicolas Thiboutot
Creatives: Philippe Pinel, Frederick Lung
Art Director: Frédéric Roux
Motion: Jeremy Vissio
Creative Technology: Philippe Bordachar, Thibault Perret
Project Management: Alix Goelen, Amélie Cruchet