Trident addresses the idealization of love in young people, influenced by popular culture, through a Google Chrome extension called "Chew Reality." This extension replaces expressions that promote "love."perfect" in romantic movies and series with realistic phrases. This seeks to challenge unrealistic expectations of love and promote understanding of the various facets of human relationships in the digital era.
This student campaign titled 'Mastica la realidad' was published on July 10, 2023. It was created for the brand: Trident, by ad school: Brother Escuela de Creativos. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted 5 months ago by Dani.
Art Director: Daniela Chavez
Creative Copywriter: Fabian Espinoza