Mask the tunnels

Agency: Havas


Helsi is an IT health service which helps people to care about health in cooperation with government hospitals.
In Ukraine majority of people wearing surgical face masks pulled down under their noses. And that makes masks useless.
To make people wear masks properly agency came up with the idea which shows that unmask nose holes are perfect for heavy virus traffic.

This professional campaign titled 'Mask the tunnels' was published in Ukraine in May, 2020. It was created for the brand: Helsi, by ad agency: Havas. This Print medium campaign is related to the Electronics, Technology, Professional Services, and Public Interest, NGO industries and contains 3 media assets. It was submitted over 3 years ago.


Advertising Agency: Havas Creative Group Ukraine, Ukraine
Creative Director: Eugene Ivasyuk
Art-director: Pavlo Melnyk-Krysachenko
Head of communication: Helene Medved
Senior copywriter: Kostiantyn Melnykov
Junior copywriter: Ivanna Dmytruk

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