ADVERTISING

Bactidol

Mashup

Agency: JWT

Description

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

This professional campaign titled 'Mashup' was published in Philippines in March, 2012. It was created for the brand: Bactidol, by ad agency: JWT. This Print medium campaign is related to the Pharmaceutical industry and contains 4 media assets. It was submitted over 12 years ago.

Credits

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop

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