Tide Marvel

Marvel Teaser or Tide Ad

Agencies: Publicis Publicis Groupe Saatchi & Saatchi NY


Winner of a 2023 Clio Gold Award for Digital/Mobile
Winner of three 2023 Clio Silver Awards

This winning entry titled 'Marvel Teaser or Tide Ad' was entered for Tide by Saatchi & Saatchi, New York. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe.

For the launch of Marvel Studios’ Doctor Strange in The Multiverse of Madness, we set out to make every Marvel fan on the Internet talk about Tide. To do this, we decided to capitalize on Marvel fans’ obsession with Easter eggs and spoilers. First, we released a teaser that only Tide could do, to fuel fan theories over who would appear in the film. Second, we launched an Easter egg-filled spot to pay off the teaser and give people more reasons to share and talk about Tide.

This professional campaign titled 'Marvel Teaser or Tide Ad' was published in United States in May, 2023. It was created for the brands: Marvel and Tide, by ad agencies: Publicis, Publicis Groupe, and Saatchi & Saatchi NY. This Integrated medium campaign is related to the Household Products and Movies industries and contains 3 media assets. It was submitted about 1 year ago.


Agency Network Publicis
Holding Company Publicis Groupe
Production Company Bullitt, Los Angeles
Advertiser Brand Procter & Gamble, Cincinnati
Advertising Agency Saatchi & Saatchi New York, New York
Entrant Company Saatchi & Saatchi, New York
Production Company (additional) Marvel Studios, Losa Angeles
Media Agency Carat, New York
Talent Agency Platinum Rye Entertainment, Chicago
Production Company (additional) Bullitt, Los Angeles
Post Production Company Framestore, Los Angeles
Post Production Company Whitehouse Post, Los Angeles
Post Production Company Company 3, New York
Post Production Company Wave Canon, Los Angeles
Post Production Company IMN, Los Angeles
Chief Creative Officer Daniel Lobaton / Saatchi & Saatchi NY
VP, Creative Director Lauren Varvara / Saatchi & Saatchi NY
VP, Creative Director Adrian Chan / Saatchi & Saatchi NY
Associate Creative Director Erin Evon / Saatchi & Saatchi NY
Associate Creative Director Jason Burke / Saatchi & Saatchi NY
VP, Executive Producer Dani Stoller / Saatchi & Saatchi NY
Chief Executive Officer Woven Sarah Beaumont / Saatchi & Saatchi NY
SVP, Group Account Director Jennifer Brotman / Saatchi & Saatchi NY
Account Supervisor Anna James / Saatchi & Saatchi NY
Assistant Account Executive Claire Lancaster / Saatchi & Saatchi NY
VP, Experience Strategy Director Chris Gilbert / Saatchi & Saatchi NY
Strategy Director Lee Boshes / Saatchi & Saatchi NY
Junior Strategist Shayla Nguyen / Saatchi & Saatchi NY
Senior Business Manager Lisa Rimmer / Saatchi & Saatchi NY
Senior Brand Director Alex Perez / Proctor & Gamble
Brand Director James Sawyer / Proctor & Gamble
Brand Director Bethany Kasper / Proctor & Gamble
Senior Brand Manager Matthew Thomas / Proctor & Gamble
Group VP Future of Advertising, Head of P&G Studios Kimberly Doebereiner / Proctor & Gamble
Director of Sustainability & Brand Communications Rotha Brauntz / Proctor & Gamble
Communications Manager Henry Molski / Proctor & Gamble
Director, Advertising Production Paul Chick / Proctor & Gamble
Head of New Ad Models & Entertainment Stephanie Wong / Proctor & Gamble
Dir. Brand Media Matt O’Shea / Proctor & Gamble
Sr. Media Manager Justin Bracco / Proctor & Gamble
Sr. Purchasing Manager Kenia Intriago / Proctor & Gamble
Sr. Purchasing Manager Dave Spanogians / Proctor & Gamble
Media Manager Lauren Lasson / Proctor & Gamble
Asst. Media Specialist Judy Zheng / Proctor & Gamble
SVP, Global Partnership Marketing Mindy Hamilton / Marvel Studios
VP, Global Partnership Management & Operations Holly Frank / Marvel Studios
VP, Marketing Partnerships & Promotions Chris Lisciandro / Marvel Studios
Director, Creative Marketing Partnerships Andrew Staub / Marvel Studios
Writer/Producer, Creative Marketing Partnerships Evan Aronson / Marvel Studios
Senior Manager, Marketing Partnerships & Promotions Victor Farfan / Marvel Studios
Director, Creative Marketing Partnerships & Promotions A.J. Fierro / Marvel Studios
Director, Content Lucia Morris / Carat
VP, Content Alysha Yuille / Carat
SVP, Celebrity & Influencer, Acquisition & Operations Lori Golden / Platinum Rye Entertainment
Director, Celebrity & Influencer Billy Blundell / Platinum Rye Entertainment
Director Anthony Leonardi / Bullitt
DP Benjamin Kitchens / Bullitt
Managing Director Hillary Rogers / Bullitt
Executive Producer Jennifer Sprunger / Bullitt
Producer Nathaniel Greene / Bullitt
1st Assistant Director Matthew Haggerty / Bullitt
Production Designer Julian Laverdiere / Bullitt
Creative Director/VFX Supervisor Alex Thomas / Framestore
Executive Producer Pete King / Framestore
Senior Producer Scott Tinter / Framestore
3D Supervisor Brian Creasey / Framestore
2D Supervisor/Flame Artist Carlos Adarraga Gomez / Framestore
Animation Supervisor Marco Marenghi / Framestore
Animation Supervisor Jon Burke / Framestore
Production Coordinator Katie Goggin / Framestore
Editor Josh Bodnar / Whitehouse Post
Assistant Editor Tiffany Taveras / Whitehouse Post
Executive Producer Caitlin Grady / Whitehouse Post
Head of Production Melanie Klein / Whitehouse Post
Colorist Tom Poole / Company 3
Composer Nicholas O’Toole / Wave Canon
Sound Supervisor / Sound Designer Mark Binder / IMN
Sound Executive Producer Buck Mason / IMN
Sound Post Producer Daniil Kiselev / IMN
Re-Recording Mixer Chris Goodes / IMN
Sound Supervisor / ADR Mixer Elliot Hartley / IMN
Foley Artist Vu Le / IMN

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