ADVERTISING

Soweto

Marked by Bravery

Description

The rare, extra-strong lager was matured in Jameson Irish Whiskey casks for 76 days, achieving an alcohol content of 7.6% The tribute didn’t end there: a special edition within a special edition was created in partnership with creative agency OpenCo (The Open Collaboration). 76 bottles were pulled out of production to be hand-branded by veterans of the Uprising: people who were there, back in the day. Each of these unique bottles was paired with a hand-written poster and put up for auction online. The proceeds of the auction will be donated to the Dr. Nthato Motlana Foundation’s ‘Spirit of Youth’ programme which nurtures today’s school leaders. For Ndumiso Madlala and Ubuntu Kraal Brewery, the best way to honour the brave contribution of the class of ’76, was through another contribution by their very hands.

This professional campaign titled 'Marked by Bravery' was published in South Africa in June, 2016. It was created for the brand: Soweto, . This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 8 years ago.

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ADVERTISING

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