NATIONAL ASSOCIATION FOR THE BLIND - CENTRE FOR WOMEN (NAB - CBW) in New Delhi, India is on a mission to empower blind women from all walks to lead a dignified life bereft of any bias, malice or ill-will. The posters released on Women's Day were a reflection of this philosophy propagating a simple yet deep entrenched attribute. Why should there be just one day to celebrate the countless accomplishment that a woman does. Why can't each day in a 365 days calendar for a woman signify the will to achieve and a commitment to beat the odds. This deep rooted premise is the edifice of NAB-CBW and each day it is relentlessly pursuing to empower blind women reach the pinnacle with trainings, workshops and skill-based learning, enabling them a meaningful existence. No wonder, Women's Day for them is Not Just Another Day.
This professional campaign titled 'March Past, Marching Orders' was published in India in March, 2019. It was created for the brand: NAB Centre for Blind Women and Disability Studies, by ad agency: Quirkee. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: quirkee, Gurugram, Haryana
Creative Director: Gaurav Bahl, Prakash Jayashanmugam
Art Director: Prakash Jayashanmugam
Copywriter: Gaurav Bahl
Additional credits: freepik.com