Description
For the world, Costa Rica is pura vida, nature… and that rolled “ERRE” (R) that gives us away anywhere.
A letter that, while part of our identity, has become a subject of mockery in other countries.
Imperial — the beer, or rather the "biRRA" of Costa Rica — believes there’s no room to be ashamed of what makes us unique. That’s why we decided to transform our label, one of our most iconic elements and a source of pride for Costa Ricans, to remind them that there’s something else to be even prouder of: the rolled “R.”
This professional campaign titled 'La biRRa del orgullo TICO' was published in Costa Rica in September, 2025. It was created for the brand: Imperial Beer, by ad agency: Garnier BBDO. This Film medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 42 minutes ago by RINO FILMS of RINO FILMS SAS.
Credits
Production Company: RINO FILMS
Executive Producer: Jaime E. Forero S.
Director: Juan Gordon .
Director of Photography: Andres Morales (ADFC).
Advertising Agency: Garnier BBDO
DGC: Sergio Chinchilla / DGA: Nani Astúa
Creative Director Agency: Camilo Valencia - Julián Robert
Art Direction Agency: Juan Aguilar - Camilo Valencia
Copywriter Agency: Jimena Sagot - Julián Robert
Business Director Agency: Ana Chinchilla
Account Executive Agency: Natalia Pereira
Brand Manager Imperial: Fabián Loría
Project Leader Imperial: María Jesús García - Mayron Jiménez
