ADVERTISING

Expedia

Maracuyá (Passion Fruit)

Agency: Anomaly LA

Description

This week Expedia® unveiled its new ad, “Maracuyá,” featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot highlights moments in the lives of Latino travelers with the “maracuyá,” or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault’s voiceover reminds travelers of the unique benefits of traveling with Expedia.

Acknowledging that the passion fruit goes by many different names across Latin American communities, “Maracuyá” showcases a montage of travel moments with the passion fruit at their center. The ad is an extension of the Expedia "Glimpses" campaign which launched in May, and will be available in both Spanish and English, a next step in Expedia’s strategy to connect with Latino travelers in the U.S.

This professional campaign titled 'Maracuyá (Passion Fruit)' was published in United States in September, 2022. It was created for the brand: Expedia, by ad agency: Anomaly LA. This Film medium campaign is related to the Travel industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Brand: Expedia
Campaign: Glimpses Latino: Maracuyá & Casa

Client: Expedia
SVP, Global Marketing & Creative: Hector Muelas
SVP, Global Brand Marketing: Michele Rousseau
ECD, Expedia Brands: Kevin Tenglin
ECD, Expedia Brands: Luke Harris
Global VP of Brand Marketing: Chandreyi Davis
Sr. Director of Brand Marketing: Carey Malloy
Brand Manager: Katie Kennedy
Head of Integrated Production: Perrin Rausch
Executive Producer: Lindsey Wood
Senior Producer: Erika Ruiz
Head of Music: Anh Do
Sr Manager of Creative Project Management: Iman Forde
Sr Creative Project Manager: Kate Chapman

Agency: Anomaly LA
Partner/CEO: Jiah Choi
Partner/Chief Strategy Officer: Aisea Laungaue
Global Group Business Head: Keiko Kurokawa
Executive Creative Director: Joe Corcoran
Group Creative Director: Jeremy Wirth
Creative Director: Mariana Oliveria
Creative Director: Joaquin Salim
Sr. Copywriter: Shelby Guller
Sr. Art Director: Hannah Tutera
Head of Production: Erika Madison
Senior Producer: Cameron Ford
Head of Communications Strategy: Johnny Corpuz
Communications Strategist: Bree Jones
Group Strategy Director: Leslie Brennan
Strategy Director: Maggie Bonner
Strategist: Asa Pojmann-Ezeonyilo
Business Director: Teddy Notari
Account Director: Lisa Wong
Account Supervisor: Remi Kim
Head of Business Affairs in Production: Jana Nauman
Director of Project Management: Chris Greve

Production Company: CANADA
Director: Nico Mendez
Managing Director: Charlotte Woodhead
Executive Producer @ Pulse Films: David Karbassion
Head of Production @ Pulse Films: Clark Farrell
Line Producer: Ben Roberts
Production Manager: Kelly Brown
Executive Producer: Marta Argullós

Editorial: Rock Paper Scissors
Editor: Mikkel Nielsen
Assistant: Alex Liu, Sam Slavkin
Executive Producer: Shada Shariatzadeh
Producer: Nhu Phan

Color: The Mill
Colorist: Daniel De Vue
Executive Producer: Gabe Wakeman
Producer: Jackson Winkler

VFX/Finishing: Daydreamer
Flame Lead: Pete Rypstra
Flame Artist: Milo Paterson
Executive Producer: Cat Hammond

Music: El Guincho
Track Title: Novias

Sound Design & Mix: Formosa Group
Mixers: John Bolen, Mitch Dorf, Jeff Smith
Producer: Lauren Cascio

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