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American Express

Map My Summer

Agency: The Monkeys

Description

URL: http://www.youtube.com/mapmysummer
If you’ve ever wondered, ‘What does an Australian Summer really look like? Well the Monkeys encouraged people to upload videos that capture their summer experience and their clips populate a blank map forming an abstract representation of Australia. Site visitors are able to browse the map and content through an interface which segments the video-data into color-coded categories. They even extended the best season of the year so you can get involved. The experiment wrapped at the end of March.

This professional campaign titled 'Map My Summer' was published in Australia in April, 2011. It was created for the brand: American Express, by ad agency: The Monkeys. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: Three Drunk Monkeys, Australia

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