მრავალი ხმა, ერთი სამშობლო Modzme
„მრავალი ხმა, ერთი სამშობლო“
Sadly the propaganda of divisiveness is perpetuated by pro-Russian groups in Georgia. Our goal was to establish the non-profit coalition's page as a safe space for communication. We wanted to give voice to Georgians of different backgrounds. This way, authentic Georgian voices could overshadow pseudo-Georgian ones that currently cloud people's judgments. Georgian culture, as well as society, has always been a strong champion of differences. With this campaign titled "Many Voices, One Homeland'', we proved that even contrasting things go together when you don't see their dissimilarities as obstacles. We chose six extraordinary artists who created three new beautiful compositions, combining several generations of music. When you listen to the songs you can hear the intersection of experimental modern Georgian music and traditional folklore, as well as melodic mountain-inspired melodies and urban tunes. The results we achieved somehow appear to have found an identity of their own. Together with the likeness of each artist's style, their collabs created a third, completely new sound that comes through the music. With our campaign we wanted to help people understand that having a voice is a responsibility, and we should use that for unification, rather than divisiveness. When united by love for our homeland, individual differences hold no merit.
This professional campaign titled 'Many voices, one homeland' was published in Georgia in November, 2022. It was created for the brand: Information Integrity Coalition, by ad agency: Leavingstone. This Audio, Content, and Film media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 1 year ago.
Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Chairman: Levan Lepsveridze
Chief Creative Officer: Anze Jereb
Creative Director: Mindia Arabuli
Agency Producer : Tamta Navrozashvili
Copywriter: Dachi Imedadze
Art Director: Luka Ivanidze
Head of Design: Matassi Sulakauri
Sr. Designer: Tekla Baramashvili
Account Directors: Zizi Nasrashvili, Ekaterine Ebanoidze
Sr. Account Manager: Maiko Gumberidze, Nini Saralidze
Account manager: Levan Gogiberidze
Jr. Account Manager: Elene Davitadze
Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili
Dop: Tsotne kharebashvili, Vakho Chachanidze.
Light: Gabo Ghonghadze, Dadu Kutibashvili.
Video editor: Oti Kharebashvili
Color correction: Oti Kharebashvili
Sound engineer: Givi Gabunia
Recorded and produced in Heima Production
MUA: Ana Gadelia, Ia Tavadze
Photographer - George Kolbaia
Photographer Assistant - Elene Gomelauri
English Copywriter: Tatia Darsadze