Good health is in your future
Manifest all nine lives
Dig deeper into your kitty's litter
Madame Meow's mystical paw readings
Description
Pretty Litter isn't just any cat litter - it's made up of silica crystals that change color in reaction to the presence of certain illnesses your cat may be experiencing. Its chameleonic quality is designed to help monitor your kitty's health, serving as a translator or fortune teller to better understand your feline friend. This campaign is inspired by vintage fortune teller posters, incorporating trendier, modern design elements that represent the innovation and uniqueness of the client's product.
This student campaign titled 'Manifest All Nine Lives' was published in United States in December, 2022. It was created for the brand: Pretty Litter, by ad school: Southern Methodist University. This Digital, OOH Outdoor, and Print media campaign is related to the Health and Pets industries and contains 4 media assets. It was submitted over 1 year ago by Megan Ferm.
Credits
School: Southern Methodist University
Art Director: Megan Ferm
Copywriter: Brooke Betik
Teacher: Mark Allen
