Pretty Litter

Manifest All Nine Lives

School: Southern Methodist University

Good health is in your future

Manifest all nine lives

Dig deeper into your kitty's litter

Madame Meow's mystical paw readings


Pretty Litter isn't just any cat litter - it's made up of silica crystals that change color in reaction to the presence of certain illnesses your cat may be experiencing. Its chameleonic quality is designed to help monitor your kitty's health, serving as a translator or fortune teller to better understand your feline friend. This campaign is inspired by vintage fortune teller posters, incorporating trendier, modern design elements that represent the innovation and uniqueness of the client's product.

This student campaign titled 'Manifest All Nine Lives' was published in United States in December, 2022. It was created for the brand: Pretty Litter, by ad school: Southern Methodist University. This Digital, OOH Outdoor, and Print media campaign is related to the Health and Pets industries and contains 4 media assets. It was submitted over 1 year ago by Megan Ferm.


School: Southern Methodist University
Art Director: Megan Ferm
Copywriter: Brooke Betik
Teacher: Mark Allen


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