Lume: Whole Body Deodorant

School: Southern Methodist University


Lume is an antiperspirant and odor control brand that specializes in solid & cream deodorant and odor prevention products. The brand stands out from its competition because their products can be applied to all body parts, not solely armpits – protecting you from sweat and stench, anytime, anywhere. Our team saw an opportunity to promote awareness about this deodorant’s point of difference as well as put into action a campaign that works to eliminate the stigma around body odor insecurities. We aimed to highlight the overwhelming sense of feeling smelly while staying true to the comical heart of Lume’s brand. To do so, we chose a long-copy solution for this campaign that transports consumers to the very places they themselves might stink: from the office to the post-championship burger joint. Our campaign manifested itself in colorful language and art direction of situation-driven ads.

This student campaign titled 'Lume: Whole Body Deodorant' was published in United States in December, 2022. It was created for the brand: Lume, by ad school: Southern Methodist University. This Digital, OOH Outdoor, and Print media campaign is related to the Beauty, Health, and Household Products industries and contains 5 media assets. It was submitted over 1 year ago by Megan Ferm.


School: Southern Methodist University
Art Director: Megan Ferm
Copywriter: Alexa May
Teacher: Mark Allen


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