Description
The 2022 Philippine presidential elections is shaping up to be one of the most critical in the country's history. Philippine Commission on Elections (COMELEC) wanted to encourage as many as people as possible – especially youths – to register to vote.
Using behavioral science learnings, we created magparehistroka.com, a website designed to overcome the critical barriers of the country’s time-consuming and inefficient system of analog voter registration.
This professional campaign titled 'MagpaRehistroKa (RegisterToVote)' was published in Philippines in June, 2021. It was created for the brand: Commission On Elections, by ad agency: MullenLowe TREYNA. This Digital, Direct, and Integrated media campaign is related to the Other industry and contains 2 media assets. It was submitted about 3 years ago.
Credits
Advertising Agency: Mullenlowe TREYNA
Leigh Reyes- Creative Chair
Abi Aquino- Chief Creative Officer
Roman Carlo Olivarez- Executive Creative Director
Mylo De Borja- Creative Lead
Sajid Mish Guerrero- Senior Content Creator
Chinny Basinang- Senior Designer
Julian Bato- Copywriter
Issa Villaverde- Senior Copywriter
Ernie Angeles- Senior Copywriter
Marvin Sanchez- Copywriter
Hannah Santos- Copywriter
Neil Esteban- Copywriter
Eduardo Cruz- Art Director
Mel Jimenez- Client Services Director
Pat Juat-Cruz- Management Supervisor
Steph Velasco- Sr. Business Manager
Raffy Bariso- Chief Synergy Officer
Brian Tenedero- Content and Platforms Manager
Elle Manao- Digital Media Manager
Marge Galvez- Digital Producer
Jhon Louie Cruz- Front-end Developer
Gerald Lim - PR Business Unit Director
Erwin de Leon - Head of Content
AJ delas Alas - PR Writer
Anndy Alarcon - Media Relations Manager
Patricia Kiocho - PR Services Director
Viboy Palillo- Director of Brand Planning
Reena Robles- Senior Brand Planner
